Dali Universe celebrates 60 years of Diary of a Genius with The Why’s of Dalí: a journey into Salvador Dalí’s most bizarre and singular anecdotes.

“I am the genius of the greatest spiritual order of our day, a true modern genius”.

Salvador Dalí

This year, Dali Universe celebrates an extraordinary anniversary: the 60th anniversary of the publication in English of the “Diary of a genius”, one of the most significant works written by Salvador Dalí. With this book, the Master of Surrealism, the one who declared more than once, “I am Surrealism”, did not limit himself to exploring his art but delved deep into the hidden recesses of his personality, proudly stating, “This unique book, then, is the first diary written by a genius”.

In the pages of the “Diary of a genius”, Dalí boldly reveals his most intimate “atom”, the very essence that makes his figure both fascinating and enigmatic.

This book is not just a record of Dalí’s artistic experiments but a journey into his thoughts, obsessions, dreams, and philosophical reflections. Dalí himself describes it as a work that goes beyond biography, offering a key to entering the mind of a man who revolutionized 20th-century art. Each page of the diary is a revelation, a fragment of his unique vision of reality and imagination.

To celebrate this anniversary, Dali Universe has decided to dedicate all of 2025 to a special initiative: The Why’s of Dalí. This series of social media posts will take followers on a journey to discover the most curious and surprising anecdotes Dalí revealed in his diary. Each month, through a question and answer format, we will share the most eccentric and bizarre moments of the Catalan artist’s life, offering a unique opportunity to explore not only his art but also his incredible and unique personality.

From his love for surrealism to his obsessions, and from his view of time and the unconscious to his surreal dreams, Dalí wrote in his diary without filters, giving voice to a world where the absurd and the marvelous coexist. Followers will have the opportunity to uncover what lies behind some of his most iconic works, but also to catch glimpses of the small details of his daily life that contributed to the myth of this genius.

We invite all Dalí enthusiasts to follow us on social media to uncover the hidden details of the Master of Surrealism’s life and art. This will be an opportunity to celebrate together the 60th anniversary of the “Diary of a genius”.

Don’t miss the chance to be part of this celebration! Share your thoughts and impressions in the comments of our posts, and to read all the monthly anecdotes and stay updated on this exclusive series, search for posts with the hashtag #iperchedidali #whysofdali

Join us on this fascinating journey through the genius of Salvador Dalí, and together, let’s uncover the secrets and oddities of one of the most extraordinary artists in the history of art.